Most founders and HR leads recognize that their LinkedIn presence is not performing as it should. The more precise question — and the more useful one — is where the specific gaps lie, and how the profile compares to the organizations competing for the same talent.

The Free LinkedIn Audit provides an objective, external assessment of how the employer brand currently presents on LinkedIn, and what a prospective candidate would conclude on researching the company.

Why it matters

LinkedIn is the first place a serious candidate looks before applying — and often the deciding factor in whether they proceed. A weak or inconsistent presence does not just reduce applicant volume; it undermines the credibility of every other recruitment effort the company makes.

An internal team rarely has the objectivity to assess it clearly. An external perspective, benchmarked against direct competitors, provides a clear account of what the employer brand is currently communicating — and what it is not.

What the audit covers

The audit examines the full employer brand picture a candidate encounters when researching the company — from the LinkedIn presence and job postings through to Glassdoor reviews, benchmarked against direct competitors. The objective is a clear, frank assessment of the current position as it would appear to an external audience.

"Before any company can improve its employer brand, it must first understand what it is communicating — and to whom."