Most founders and senior leaders recognise the value of a consistent external presence. The perspective is there — the conviction, the experience, the point of view. What is typically absent is the capacity to translate that into consistent, high-quality communications across channels. Executive Messaging provides a structured system for doing exactly that — without placing the production burden on leadership.

Available as a standalone service or as an add-on to the Advisory Retainer.

What's included

• LinkedIn content strategy — Ghostwritten posts and monthly editorial direction, developed in the executive's voice. Maintains a consistent LinkedIn presence without placing production demands on leadership. Content that reflects the executive's actual thinking and perspective — not generic positioning.

• All-hands scripts — Written briefings for town halls, company updates, and key leadership communications. The language leadership uses in high-stakes moments shapes how an organisation understands itself. Prepared in advance to ensure those moments are delivered with clarity and authority.

• Narrative positioning — A structured document that defines how the executive communicates background, perspective, and strategic vision — used as the reference point across LinkedIn, press interactions, investor communications, and internal messaging, maintaining consistency as the organization grows.

Who it's for

Founders and senior leaders who have a clear perspective and the conviction to support it — but not the capacity to communicate it consistently across channels. Also appropriate for organizations where the founder's voice is central to the culture and where maintaining that coherence as the company scales has become a material concern.

"A founder's public communications function, in practice, is the most influential culture document the organization never formally issues."