Your employer brand, established from first principles.

Designed for founders and HR leads at Series A to B companies where the employer brand requires a structured rebuild. Four deliverables. Thirty days.

What's included

• Employer Brand Audit — An objective assessment of the organization's current employer brand position, benchmarked against direct competitors.

• EVP Definition — The organization's employer value proposition, developed for active use across recruitment, retention, and internal communications.

• LinkedIn Employer Presence Rewrite — A complete rewrite of the company's LinkedIn employer presence, rebuilt to reflect the organization's current reality.

• 90-Day Internal Comms Playbook — A structured operational framework the internal team can execute independently.

"Every organisation has an employer brand. The distinction is whether it has been shaped by intention or by default."

The result

At the conclusion of the sprint, the organisation will have more than a clearer employer brand — it will have the materials, the language, and the infrastructure to sustain and apply it. The internal team will have a clear framework for communicating about the company. The LinkedIn presence will accurately reflect the organisation's current reality. When the next period of significant hiring or internal change arrives, the foundational work will already be in place.